From 1921–2013, 400 Monroe Avenue in Memphis, TN was home to the Wonder Bread Factory, a landmark located on the edge of Downtown Memphis. For over 70 years, the bakery filled the entire area with the warm, inviting scent of freshly baked bread. Now, a bakery-themed apartment building has opened its doors adjacent to the legendary location, preserving its memory for generations to come. Say hello to The Rise Apartments.
Behind the Scenes: Phase I of The Rise
The Rise Apartments in 2020
Wonder Bread Factory in 2010
Stash Home and our parent company, Dufresne Spencer Group, LLC (DSG), were selected to design and set up The Rise’s model living units and all of their public spaces, including the clubroom, dining room, lobby and leasing office, courtyard, and swimming pool. We didn’t let 3 days of rain deter us from completing our phase I installation for the 180 unit building.
A Look Inside
The clubroom has billiard walls that were crafted from old flooring from the Wonder Bread Factory. Since the handsome walls are art themselves, very little artwork is displayed, aside from the cool GQ man "Under Water" photo from Austin by Stash Home. Below the photo is a relaxing nook with custom walnut benches from renowned Memphis-based carpenter and furniture maker Robert Johnson; these are dressed up with unique pillows from Electra Eggleston Fine Textiles. The area is finished off with a marble top bistro table from Austin by Stash Home and two Darran side tables, making it the perfect spot for play, people watching, dining, or simply enjoying a good cup of coffee.
In the main seating area of the clubroom, tenants can settle down on a nearly 100" top grain leather sofa and leather club chairs from Austin by Stash Home as well as a walnut bench from Bernhardt Design.
The dining room
The dining area turned out even better than we expected and features a custom table by Robert Johnson and David Doss as the centerpiece, with an 80-year-old walnut top that's given a modern twist via a hand-hammered, heavy black iron base. Bernhard Design Chloe Chairs upholstered in 100 percent felt wool in the signature Wonder Bread colors surround the table, and “Summer Sky,” wall art c. 1990, procured from Lucky Fish Gallery in High Point, NC, serves as a unique backdrop. "Summer Sky," a nice parallel to the colors and design of the Wonder Bread logo, was supposedly inspired by a hot air balloon show on a summer day in the West.
The lobby and leasing office is filled with an assortment of leather, walnut, steel, and felt wool pieces, all from Charles Pollock for Bernhardt Design. Another extraordinary photo from Austin by Stash Home adds visual interest. Our rug will complete the look (stay tuned).
When you're in the lobby, please welcome Bella the Beagle, top pup at The Rise. She has a nose for quality and loves resting in a CP2 Chair by Charles Pollock for Bernhard Design. We don't blame her for claiming a seat in this comfortable area, where you can relax while waiting to sign your lease.
We hope you enjoyed this behind-the-scenes look into phase I of our installation for The Rise, which is a prime example of the many commercial and residential services that Stash offers. Check back soon, because phase II is right around the corner, and as soon as it's complete, we'll give you a sneak peek inside the courtyard and pool area.
Contact: John Sampietro, Director of Commercial & Residential Design